Driving growth through data-driven campaigns
As a growth engineer, I work with product, marketing, and sales teams to ship high-impact growth marketing campaigns that deliver measurable results for developer-first software companies with technical products.
ContactGrowth By the Numbers
2.5 years as Demand Generation Lead at a developer-first data infrastructure startup
Top of Funnel
Marketing Website Traffic
Mid-Funnel
Bottom of Funnel
Context
- • 2.5 years from Seed to Series B during a season of significant product developments and a variety of market challenges
- • The Board had appetite for experimentation across performance marketing and conversion rate optimization. We invested heavily in testing and learning, testing tools and vendors while shipping foundations of attribution and forecasting models.
- • When market softened, applied ROI thresholds and optimized toward a 3:1 LTV-to-CAC ratio
- • Quality of leads consistently improved throughout tenure, with consistent conversion rate improvements at each stage of the customer lifecycle
- • All growth metrics and campaign examples were cross-functional collaborative efforts between various marketing departments, revenue operations, customer success, sales, and product teams
Featured Campaigns
A selection of successful campaigns demonstrating strategic thinking, creative execution, and measurable business impact.
How I Work
My approach to growth marketing is built on first principles thinking and methods that drive results in fast-paced, high-autonomy environments.
High Ownership
I take full responsibility for outcomes, not just outputs. From strategy to execution, I own the entire growth function and drive results independently.
Bias for Action
I ship fast and iterate. Rather than over-planning, I focus on rapid experimentation and learning from real-world data to optimize continuously.
Direct Communication
Clear, concise, and async-friendly. I communicate transparently with stakeholders and collaborate effectively across remote, distributed teams.
Novel Solutions
I seek creative approaches over busywork. When facing challenges, I look for innovative solutions that drive outsized impact with focused effort.
Ownership by Channel
Comprehensive marketing leadership from strategy to execution across digital channels at a developer-focused data infrastructure startup
Skills & Expertise
Full-stack growth capabilities for developer infrastructure companies. I can own the entire marketing function or focus on specific high-impact initiatives.
Tools & Technologies
Extensive experience with modern marketing technology stack, developer tools, and data infrastructure platforms.