Growth Marketing Strategist
Driving growth through data-driven campaigns
I work with marketing, sales, and product teams to ship high-impact growth marketing campaigns that deliver measurable results for developer-first software companies with technical products.
ContactGrowth By the Numbers
2.5 years as Demand Generation Lead at a developer-first data infrastructure startup
Top of Funnel
Organic Keywords (Page 1)
15x
801,200+
Position 1-3
50x
4200
Position 4-10
12.5x
801,000
Position 11-20
22x
1002,200
Organic Impressions
10x
72k737k
Domain Authority
+14 Points
5872
Branded Search CTR
37%
Maintained healthy branded search performance
Non-Branded Traffic
90%
90% of marketing site traffic generated by non-brand, organic campaigns
Marketing Website Traffic
Monthly Unique Users
8x
16k130k
Marketing website visitors
Organic Search
10x
3.5k35k
Direct Traffic
15x
3k45k
Paid Traffic
40x
30012k
Mid-Funnel
Monthly App Signups (Free-Tier)
6.7x
1501,000
Primarily free-tier app signups from domain-rank 1 (net new) companies
Monthly MQLs
10x
15150
Domain-rank 1 (net new) MQL - Quality increased over time
Bottom of Funnel
Monthly Opportunities
4.3x
1043
Inbound only, second-call, AE dollar-assigned opportunities
ARR
25x+
<$500k>$12.5M
Annual Recurring Revenue growth
Context
- • 2.5 years from Seed to Series B during a season of significant product developments and a variety of market challenges
- • The Board had appetite for experimentation across performance marketing and conversion rate optimization. We invested heavily in testing and learning, testing tools and vendors while shipping foundations of attribution and forecasting models.
- • When market softened, applied ROI thresholds and optimized toward a 3:1 LTV-to-CAC ratio
- • Quality of leads consistently improved throughout tenure, with consistent conversion rate improvements at each stage of the customer lifecycle
- • All growth metrics and campaign examples were cross-functional collaborative efforts between various marketing departments, revenue operations, customer success, sales, and product teams
Featured Campaigns
A selection of successful campaigns demonstrating strategic thinking, creative execution, and measurable business impact.
AllSEO & Content MarketingPerformance Marketing
RudderStack
Source/Destination Integration Pages
Shipped a matrix of source/destination data integration pages to generate product-led, high-intent first-touch traffic that leads to an increase in product-led, inbound revenue from self-serve users.
Increased organic traffic by 10x
Drove 6.7x growth in free-tier signups
Contributed to 25x+ ARR growth
Product-Led GrowthContent Marketing
RudderStack
Data Learning Center
Shipped a data learning center to source question/answer, top of funnel brand recognition and helpful content for budding data professionals. Positioned the company to show up in answer engines and LLMs through FAQpage schema markups and content written by credible data professionals.
Grew monthly unique users by 8x
Achieved 15x growth in page 1 organic keywords
Positioned brand in AI answer engines
Content MarketingThought Leadership
RudderStack
Segment Comparison Campaign
All-hands-on-deck, multi-channel, full-funnel campaign targeting Segment users and prospects. Coordinated efforts across Performance Marketing, SEO & Content, ABM with SDR/BDR shared lists, Lifecycle marketing, and Field marketing (virtual webinars) to drive competitive wins.
Increased monthly MQLs by 10x
Grew monthly opportunities by 4.3x
Contributed to 25x+ ARR growth
Multi-ChannelABMPaid Advertising
RudderStack
Do More, Spend Less Campaign
Multi-channel value proposition campaign emphasizing cost savings and efficiency gains. Coordinated messaging across Performance Marketing, content, and product marketing to position the platform as a cost-effective alternative to legacy solutions.
Achieved 40x growth in paid traffic
Increased monthly MQLs by 10x
Contributed to 25x+ ARR growth
Multi-ChannelSupporting Product MarketingPaid Advertising
RudderStack
Competitive Comparison Pages
Developed comprehensive competitor comparison pages targeting high-intent users evaluating alternatives. Featured detailed feature comparisons, pricing transparency, and clear differentiation to capture users in the consideration phase.
Achieved 50x growth in top 3 keyword rankings
Grew monthly opportunities by 4.3x
Captured high-intent competitive traffic
Content Marketing
RudderStack
Event Stream Product Launch
Supported the launch of Event Stream product with comprehensive marketing materials, landing pages, and go-to-market strategy. Coordinated cross-channel campaigns to drive awareness and adoption.
Drove 6.7x growth in product adoption
Increased monthly MQLs by 10x
Established category leadership
Supporting Product MarketingMulti-Channel
RudderStack
Reverse ETL Product Launch
Supported the launch of Reverse ETL product, shipping educational content and positioning materials to establish market leadership in the emerging Reverse ETL category.
Increased organic impressions by 10x
Grew monthly opportunities by 4.3x
Defined emerging product category
Supporting Product MarketingThought LeadershipABM
RudderStack
Transformations Product Launch
Supported the launch of real-time Transformations feature with technical content, developer-focused messaging, and integration with product-led growth initiatives.
Drove 6.7x growth in product adoption
Achieved 15x growth in direct traffic
Increased free-tier signups by 6.7x
Supporting Product MarketingDeveloper MarketingProduct-Led Growth
Ownership by Channel
Comprehensive marketing leadership from strategy to execution across digital channels at a developer-focused data infrastructure startup
Skills & Expertise
Core competencies spanning strategic planning, technical execution, and growth marketing for developer-first products.
Tools & Technologies
Extensive experience with modern marketing technology stack, developer tools, and data infrastructure platforms.