Daniel Harper
Growth Marketing Strategist
Experience
Director of Marketing
May 2024 - PresentFlatiron School, New York, NY
- • Drove awareness and demand via advertising, content and communications initiatives
- • Developed editorial strategy and calendar across owned and earned channels
- • Led SEO strategy to deliver month-over-month non-paid growth
- • Developed strategy and led execution for paid marketing, lifecycle marketing, SEO and content
- • Owned regular communication of marketing performance in cross-functional settings
- • Nurtured and mentored 12+ direct reports to maximize their potential
- • Built and managed team executing AI content initiatives using automation and LLMs
Sr. Demand Generation Lead
April 2021 - December 2023RudderStack, San Francisco, CA
- • Joined at seed stage (<$1M ARR) as the second marketing hire
- • Marketed open source, cloud software to data engineers
- • Built team and inbound programs supporting PLG, marketing-led, and sales-led growth motions
- • Achieved 24x business growth to >$12M ARR in 2.5 years, with over 80% due to inbound programs
- • Shipped library of 10k+ programmatic, search optimized pages driving $2M in pipeline
- • Drove 10x growth in traffic, leads, and MQL in 2.5 years
Advisor, Director of Growth
December 2023 - PresentOnverre, Greenville, SC
- • Bootstrapped, joined founders to build product features for trustworthy web analytics
- • Responsible for revenue growth through PLG and sales-led go-to-market strategies
- • Build product, take product to market, educate users on product
Founder, Director of Growth
January 2018 - PresentMKTG MGMT, Greenville, SC
- • Help small businesses and startups scale as utility players and marketing managers
- • Provide access to network of data architects, designers and developers
- • Projects include strategy, branding, web development, CDP/CRM implementations, SEO, PPC, content marketing
Digital Strategist
July 2017 - February 2021FUEL Digital Marketing, Greenville, SC
- • Worked with 20+ clients across multiple industries managing SEO, SEM/PPC, email marketing and social media
- • HubSpot certified, Google Ads certified, Google Analytics certified
Education
Bachelor of Arts in Music Production & Engineering
August 2009 - May 2014Berklee College of Music, Boston, MA
Graduated Magna Cum Laude with GPA of 3.8
Skills
Strategy & Planning
- • GTM Strategy
- • Pipeline Generation & Forecasting
- • PLG Strategy
- • Developer Marketing
Technical Marketing
- • SEO/AEO/GEO
- • Marketing Operations
- • Basic Python, JS, SQL, RegEx
Growth & Performance
- • Performance Marketing (SEM, PPC, Display)
- • Email Marketing & Automation
- • Conversion Rate Optimization
- • Account-Based Marketing
Content & Events
- • Content Marketing
- • Field Marketing
- • Webinars & Events
Tools & Technologies
Data & Analytics:RudderStack, Segment, Snowflake, PostgreSQL, dbt, Sigma, Mixpanel, Amplitude, PostHog, GA4, Onverre
Marketing Automation:Customer.io, Zapier, Marketo, Resend, n8n
Web & CMS:WordPress, Sanity, Webflow, Gatsby, Netlify, Vercel, v0
CRM & Sales:Salesforce, HubSpot, Close, Attio
Testing & Optimization:LaunchDarkly, VWO, Mutiny
Advertising & Paid Media:Google Ads, Bing Ads, Adroll/Rollworks, 6sense, Meta Ads
SEO & Content:Search Console, Jasper, Clearscope, Byword.ai, Type.ai
Intelligence & Research:SEMrush, Ahrefs, Leadfeeder, ZoomInfo, Clearbit, 6sense, Qualified
Featured Project
RudderStack.com — SEO, CRO, Content, Inbound Traffic
Grew unique users 10x over 2.5 years, from 13k to over 130k monthly users through comprehensive SEO strategy, conversion rate optimization, and inbound marketing programs.