Daniel Harper

Flatiron School, New York, NY

• • Drove awareness and demand via advertising, content and communications initiatives
• • Developed editorial strategy and calendar across owned and earned channels
• • Led SEO strategy to deliver month-over-month non-paid growth
• • Developed strategy and led execution for paid marketing, lifecycle marketing, SEO and content
• • Owned regular communication of marketing performance in cross-functional settings
• • Nurtured and mentored 12+ direct reports to maximize their potential
• • Built and managed team executing AI content initiatives using automation and LLMs

RudderStack, San Francisco, CA

• • Joined at seed stage (<$1M ARR) as the second marketing hire
• • Marketed open source, cloud software to data engineers
• • Built team and inbound programs supporting PLG, marketing-led, and sales-led growth motions
• • Achieved 24x business growth to >$12M ARR in 2.5 years, with over 80% due to inbound programs
• • Created a library of 10k+ programmatic, search optimized pages driving $2M in pipeline in less than two years
• • Drove 10x growth in traffic, leads, and MQL in 2.5 years

MKTG MGMT, Greenville, SC

• • Help small businesses and startups scale as utility players and marketing managers
• • Provide access to network of data architects, designers and developers
• • Projects include strategy, branding, web development, CDP/CRM implementations, SEO, PPC, content marketing

FUEL Digital Marketing, Greenville, SC

• • Worked with 20+ clients across multiple industries managing SEO, SEM/PPC, email marketing and social media
• • HubSpot certified, Google Ads certified, Google Analytics certified