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Daniel Harper

Growth Marketing Strategist

Experience

Director of Marketing

May 2024 - Present

Flatiron School, New York, NY

  • • Drove awareness and demand via advertising, content and communications initiatives
  • • Developed editorial strategy and calendar across owned and earned channels
  • • Led SEO strategy to deliver month-over-month non-paid growth
  • • Developed strategy and led execution for paid marketing, lifecycle marketing, SEO and content
  • • Owned regular communication of marketing performance in cross-functional settings
  • • Nurtured and mentored 12+ direct reports to maximize their potential
  • • Built and managed team executing AI content initiatives using automation and LLMs

Sr. Demand Generation Lead

April 2021 - December 2023

RudderStack, San Francisco, CA

  • • Joined at seed stage (<$1M ARR) as the second marketing hire
  • • Marketed open source, cloud software to data engineers
  • • Built team and inbound programs supporting PLG, marketing-led, and sales-led growth motions
  • • Achieved 24x business growth to >$12M ARR in 2.5 years, with over 80% due to inbound programs
  • • Shipped library of 10k+ programmatic, search optimized pages driving $2M in pipeline
  • • Drove 10x growth in traffic, leads, and MQL in 2.5 years

Advisor, Director of Growth

December 2023 - Present

Onverre, Greenville, SC

  • • Bootstrapped, joined founders to build product features for trustworthy web analytics
  • • Responsible for revenue growth through PLG and sales-led go-to-market strategies
  • • Build product, take product to market, educate users on product

Founder, Director of Growth

January 2018 - Present

MKTG MGMT, Greenville, SC

  • • Help small businesses and startups scale as utility players and marketing managers
  • • Provide access to network of data architects, designers and developers
  • • Projects include strategy, branding, web development, CDP/CRM implementations, SEO, PPC, content marketing

Digital Strategist

July 2017 - February 2021

FUEL Digital Marketing, Greenville, SC

  • • Worked with 20+ clients across multiple industries managing SEO, SEM/PPC, email marketing and social media
  • • HubSpot certified, Google Ads certified, Google Analytics certified

Education

Bachelor of Arts in Music Production & Engineering

August 2009 - May 2014

Berklee College of Music, Boston, MA

Graduated Magna Cum Laude with GPA of 3.8

Skills

Strategy & Planning

  • • GTM Strategy
  • • Pipeline Generation & Forecasting
  • • PLG Strategy
  • • Developer Marketing

Technical Marketing

  • • SEO/AEO/GEO
  • • Marketing Operations
  • • Basic Python, JS, SQL, RegEx

Growth & Performance

  • • Performance Marketing (SEM, PPC, Display)
  • • Email Marketing & Automation
  • • Conversion Rate Optimization
  • • Account-Based Marketing

Content & Events

  • • Content Marketing
  • • Field Marketing
  • • Webinars & Events

Tools & Technologies

Data & Analytics:RudderStack, Segment, Snowflake, PostgreSQL, dbt, Sigma, Mixpanel, Amplitude, PostHog, GA4, Onverre
Marketing Automation:Customer.io, Zapier, Marketo, Resend, n8n
Web & CMS:WordPress, Sanity, Webflow, Gatsby, Netlify, Vercel, v0
CRM & Sales:Salesforce, HubSpot, Close, Attio
Testing & Optimization:LaunchDarkly, VWO, Mutiny
Advertising & Paid Media:Google Ads, Bing Ads, Adroll/Rollworks, 6sense, Meta Ads
SEO & Content:Search Console, Jasper, Clearscope, Byword.ai, Type.ai
Intelligence & Research:SEMrush, Ahrefs, Leadfeeder, ZoomInfo, Clearbit, 6sense, Qualified

Featured Project

RudderStack.com — SEO, CRO, Content, Inbound Traffic

Grew unique users 10x over 2.5 years, from 13k to over 130k monthly users through comprehensive SEO strategy, conversion rate optimization, and inbound marketing programs.